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CRM未能应用最优管理信息系统:黎巴嫩金融部门案例

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外文标题: CRM Failure to Apply Optimal Management Information Systems:
Case of Lebanese Financial Sector
外文摘要: Financial markets in Lebanon are constrained by government influence, Islamic financial principles, and
some barriers to foreign participation. Productivity in the Lebanese financial sector ranks below its
occidental counterpart in spite the fact that regulatory, supervisory, and accounting standards are generally
consistent with international norms. This paper aims to give the reasons and recommendations of the
failure of applying the optimal management information system in the Lebanese Financial Sector. Our
results show that the reasons include among others the systems by it selves, their functionalities, but also,
companies’ strategy and human capital issues
英关键词: Financial Sector Banks CRM Capital Markets
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译文标题: CRM未能应用最优管理信息系统:黎巴嫩金融部门案例
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