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平面针织行业的产品、工艺、营销和组织创新

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发布于 2018-4-16 15:39:07 | 显示全部楼层 |阅读模式
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外文标题: Product, process, marketing and organizational innovation in industries of the flat knitting sector
外文摘要: Innovation practice contributes to economic development by fostering the development of new markets and the improvement of existing markets.
This study aimed to identify the innovations in the flat knitting industry that occurred between 2008 and 2011. This applied nature study considers
both qualitative and quantitative approaches with exploratory and descriptive purposes as its research method. A survey addressed to managers of
23 flat knitting industries was conducted. Data analysis was carried out in two stages: in the qualitative stage, content analysis of the interview
was performed, while in the quantitative stage, a descriptive quantitative analysis through correlation statistics was used, in order to identify the
level of relationship between the variables of the theoretical construct. The results of the qualitative stage showed that the flat knitting industry
invests in innovation compatible with the market demands and fashion trends. The quantitative results identified relationships among the variables
named annual turnover, number of employees and amount invested in marketing innovation. In addition, correlations were also observed among the
variables skilled workforce and amount invested both in product and organizational innovation, and a relationship was identified between amount
invested in product innovation and amount invested in marketing innovation.
英关键词: Product innovation; Process innovation; Marketing innovation; Organizational innovation; Flat knitting industry; Case study
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译文标题: 平面针织行业的产品、工艺、营销和组织创新
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