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对审计、公司治理和审计与市场营销的平衡的商业环境的态度

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发布于 2018-4-16 15:48:02 | 显示全部楼层 |阅读模式
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外文标题: Attitude toward business environment of auditing, corporate governance and balance between auditing and marketing
外文摘要: The aim of this study was to evaluate the attitude of Iranian auditors toward balance between auditing
and marketing with respect to two important components of audit process such as business environment of
auditing and corporate governance. The analysis is based on survey data from 257 respondents. To achieve
the research aims, we specified four hypotheses based on social theories. The results of this study show that
the auditors having positive attitude toward marketing and those who consider it as significant are able, to a
large extent, balance spent time for inherent auditing tasks and marketing activities. In addition, the results
show that an increase by a unit for the attitude toward business environment results in 0.489 unit increase in
attitude toward balance of time spent on marketing and auditing activities, of which 0.396 is direct impact
and 0.093 is indirect impact.
英关键词: Business environment of auditing; Corporate governance; Social theories; Auditing marketing
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译文标题: 对审计、公司治理和审计与市场营销的平衡的商业环境的态度
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