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在希腊的药品公司营销:在一个不受管制的环境中对医学生的互动和态度

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发布于 2018-4-16 15:50:46 | 显示全部楼层 |阅读模式
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外文标题: Exposure to the drug company marketing in Greece: Interactions and attitudes in a non-regulated environment for medical students
外文摘要: : Medical students are targeted by the pharmaceutical industry and are exposed to their
marketing strategies even in the preclinical years of study. The marketing strategies used by pharmaceutical
companies with physicians are also applied to students, affecting their future prescribing
behaviour, and include low-cost non-educational gifts, travel expenses and conferences registration fees.
In Greece, there are no national or institutional regulations and guidelines concerning drug company
emedical student interactions. This study is the first time this estimate has been made in Greece and
assessed a) the interactions between pharmaceutical companies and medical students, and b) students'
attitudes towards pharmaceutical marketing.
Methods: A sampling of undergraduate medical students completed an anonymous, self-administered,
web-based survey. The first part of the survey investigated the interaction between the students and
pharmaceutical companies; the possible answers were the binomial variables ‘yes’ or ‘no’. The second
part assessed the students' opinions of pharmaceutical company marketing and the answer options were
‘agree’, ‘don't know/don't answer’ and ‘disagree’.
Results: The survey was completed by 412 undergraduate medical students (mean age 22 ± 2.2 years,
52.7% were women); the overall response rate was 58.9%. Although the majority did not consider
accepting gifts and meals from drug companies as ethical, most of them (59%) had accepted meals and
low-cost non-educational gifts, especially the clinical-level students. Further, 52,6% of the students did
not believe that accepting gifts from pharmaceutical companies would affect their own prescription
behaviour, whereas surprisingly they held the opposite opinion of their classmates. The vast majority
(85.9%) agreed that sponsored lectures were biased in favour of a company's products; however, 47.6%
agreed that promotional material is useful for learning about new medications and 34.5% believed that
medical schools should allow drug company representatives to interact with students.
Conclusion: Our results suggest that medical students in Greece are notably exposed to pharmaceutical
industry marketing and their conflicting answers demonstrate that they are inadequately prepared for
this interaction. Interventions are needed so that students are prepared and able to manage these interactions critically
英关键词: Drug company Pharmaceutical industry Marketing Medical students Greece Gifts
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译文标题: 在希腊的药品公司营销:在一个不受管制的环境中对医学生的互动和态度
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