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营销我:一个关于MBA营销能力锻炼演变的案例研究。

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发布于 2018-4-26 16:41:00 | 显示全部楼层 |阅读模式
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外文标题: Marketing Me: A case study on the evolution of an MBA marketing
competence exercise
外文摘要: The importance of marketing competence among recent graduates is well documented in pedagogical conversations concerning
business education and training (Le Diest & Winterton 2005; Winterton et al 2005; Wellman 2010). The current discussion offers
a case study on the evolution of a reflective marketing competency exercise entitled, “Marketing Me.” Used as part of a core
marketing course within a U.S. MBA program over a 10-year period, we describe how the one-page, one-hour assignment has
not only led to successful learning and professional outcomes for students, but also improved faculty effectiveness when
technological aspects were incorporated.
英关键词: marketing competence; technology; business training
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译文标题: 营销我:一个关于MBA营销能力锻炼演变的案例研究。
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