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反思项目管理——我们错过了营销管理吗?

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发布于 2018-4-26 16:43:39 | 显示全部楼层 |阅读模式
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外文标题: Rethinking project management – Did we miss marketing
management?
外文摘要: Contemporary practice of project management is rapidly developing through interaction with emerging new practices that
focuses on achieving better project performances by employing complementary management practices. The purpose of this paper
is to explore the potential synergetic interaction between project management and marketing management practice. The findings
indicated that using marketing practices in project management is evident and that project marketing management is an emerging
practice that will bust projects performances to the top. The results also suggest that further research in this field is an order for
development of both project management theory and practice.
英关键词: project management; project stakeholder management; marketing orientation; marketing management; project marketing;
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译文标题: 反思项目管理——我们错过了营销管理吗?
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